For artists, by artists, BONAFIDE is a collective which provides a space in Toronto’s deserving art scene for emerging artists to connect, collaborate, grow and explore their unique identities and the ways in which their work takes shape in a unified environment.
Through a perpetual series of scheduled immersive events highlighting artists across a variety of mediums, practices and underrepresented forms of expressions, BONAFIDE transforms the ways that art can be presented, displayed, and consumed.
Strategic Marketing and Operations Management
Led the orchestration and successful execution of multiple large-scale art exhibitions. Through managing the operational intricacies of executive teams and coordinating the efforts of a dedicated workforce of over 50 professionals, I was able to propel the exhibitions to new heights while ensuring seamless coordination and efficiency.
Utilizing my marketing expertise to create compelling strategies that resonate with the target audience and elevate the profile of each exhibition, BONAFIDE attracted a broader audience, and ensuring the success and recognition of these cultural events.
Through the collection of my contributions, BONAFIDE has administered multiple successful events, resulting in memorable and impactful art and community experiences.
Role and Contributions
Collaborated with stakeholders to define the exhibition's objectives to develop a comprehensive exhibition plan, including timelines and milestones
Manage a high-performing executive team by defining roles within the team.
Oversee the logistical aspects of the exhibition, including transportation, installation, and security through contingency plans.
Devise a comprehensive marketing strategy to promote the exhibition through multiple channels.
Collaborate with designers and content creators to produce visually appealing and informative marketing materials.
Plan and execute media outreach campaigns to secure coverage and reviews.
Create and execute email/social/gorilla marketing campaigns to engage potential attendees and keep them informed about exhibition details, artist profiles, and exclusive previews.
Stakeholder engagement and communication.
Continuously monitor the performance of marketing campaigns using analytics tools.